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Salesforce Data-Cloud-Consultant Exam Syllabus Topics:

TopicDetails
Topic 1
  • Data Cloud Setup and Administration: This topic includes applying Data Cloud permissions, permission sets, org-wide settings. It describes and configures data stream types, and data bundles. Moreover, it discusses use cases for data spaces, creating data spaces, managing and administering Data Cloud using reports, dashboards, flows, packaging, data kits, diagnosing and exploring data using Data Explorer, Profile Explorer, and APIs.
Topic 2
  • Data Ingestion and Modeling: This topic covers the different transformation capabilities within Data Cloud. It includes describing processes and considerations for data ingestion from various sources, defining, mapping, and modeling data using best practices aligned with identity resolution. Lastly, it discusses using available tools to inspect and validate ingested and modeled data.
Topic 3
  • Identity Resolution: It describes matching and how its rule sets are applied. Furthermore, it discusses reconciling data and its rule sets, the results of identity resolution, and use cases.

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Salesforce Certified Data Cloud Consultant Sample Questions (Q75-Q80):

NEW QUESTION # 75
How does Data Cloud handle an individual's Right to be Forgotten?

  • A. Deletes the specified Individual record and its Unified Individual Link record.
  • B. Deletes the specified Individual and records from any data source object mapped to the Individual data model object.
  • C. Deletes the specified Individual and records from any data model object/data lake object related to the Individual.
  • D. Deletes the records from all data source objects, and any downstream data model objects are updated at the next scheduled ingestion

Answer: C

Explanation:
Data Cloud handles an individual's Right to be Forgotten by deleting the specified Individual and records from any data model object/data lake object related to the Individual. This means that Data Cloud removes all the data associated with the individual from the data space, including the data from the source objects, the unified individual profile, and any related objects. Data Cloud also deletes the Unified Individual Link record that links the individual to the source records. Data Cloud uses the Consent API to process the Right to be Forgotten requests, which are reprocessed at 30, 60, and 90 days to ensure a full deletion.
The other options are not correct descriptions of how Data Cloud handles an individual's Right to be Forgotten. Data Cloud does not delete the records from all data source objects, as this would affect the data integrity and availability of the source systems. Data Cloud also does not delete only the specified Individual record and its Unified Individual Link record, as this would leave the source records and the related records intact. Data Cloud also does not delete only the specified Individual and records from any data source object mapped to the Individual data model object, as this would leave the related records intact.
Reference:
Requesting Data Deletion or Right to Be Forgotten
Data Deletion for Data Cloud
Use the Consent API with Data Cloud
Data and Identity in Data Cloud


NEW QUESTION # 76
Northern Trail Outfitters (NTO) is configuring an identity resolution ruleset based on Fuzzy Name and Normalized Email.
What should NTO do to ensure the best email address is activated?

  • A. Include Contact Point Email object Is Active field as a match rule.
  • B. Ensure Marketing Cloud is prioritized as the first data source in the Source Priority reconciliation rule.
  • C. Use the source priority order in activations to make sure a contact point from the desired source is delivered to the activation target.
  • D. Set the default reconciliation rule to Last Updated.

Answer: C

Explanation:
Explanation
NTO is using Fuzzy Name and Normalized Email as match rules to link together data from different sources into a unified individual profile. However, there might be cases where the same email address is available from more than one source, and NTO needs to decide which one to use for activation. For example, if Rachel has the same email address in Service Cloud and Marketing Cloud, but prefers to receive communications from NTO via Marketing Cloud, NTO needs to ensure that the email address from Marketing Cloud is activated. To do this, NTO can use the source priority order in activations, which allows them to rank the data sources in order of preference for activation. By placing Marketing Cloud higher than Service Cloud in the source priority order, NTO can make sure that the email address from Marketing Cloud is delivered to the activation target, such as an email campaign or a journey. This way, NTO can respect Rachel's preference and deliver a better customer experience. References: Configure Activations, Use Source Priority Order in Activations


NEW QUESTION # 77
Northern Trail Outfitters unifies individuals in its Data Cloud instance.
Which threefeatures ca e consultant use to validate the data on a unified profile?
Choose 3 answers

  • A. Profile Explorer
  • B. Query APL
  • C. Identity Resolution
  • D. Data Explorer
  • E. Data Actions

Answer: A,C,D

Explanation:
Explanation
To validate the data on a unified profile, the consultant can use the following features:
* Identity Resolution: This feature allows the consultant to view and edit the identity resolution rulesets that determine how individuals are unified from different data sources1.
* Data Explorer: This feature allows the consultant to browse and filter the unified profiles and view their attributes, segments, and activities2.
* Profile Explorer: This feature allows the consultant to drill down into a specific unified profile and view its details, such as source records, identity graph, calculated insights, and data actions3. References:
* 1: Identity Resolution in Data Cloud
* 2: Data Explorer in Data Cloud
* 3: Profile Explorer in Data Cloud


NEW QUESTION # 78
Luxury Retailers created a segment targeting high value customers that it activates through Marketing Cloud for email communication. The company notices that the activated count is smaller than the segment count.
What is a reason for this?

  • A. Marketing Cloud activations automatically suppress individuals who are unengaged and have not opened or clicked on an email in the last six months.
  • B. Marketing Cloud activations only activate those individuals that already exist in Marketing Cloud. They do not allow activation of new records.
  • C. Marketing Cloud activations apply a frequency cap and limit the number of records that can be sent in an activation.
  • D. Data Cloud enforces the presence of Contact Point for Marketing Cloud activations. If the individual does not have a related Contact Point, it will not be activated.

Answer: D

Explanation:
Explanation
Data Cloud requires a Contact Point for Marketing Cloud activations, which is a record that links an individual to an email address. This ensures that the individual has given consent to receive email communications and that the email address is valid. If the individual does not have a related Contact Point, they will not be activated in Marketing Cloud. This may result in a lower activated count than the segment count. References: Data Cloud Activation, Contact Point for Marketing Cloud


NEW QUESTION # 79
What is Data Cloud's primary value to customers?

  • A. To create personalized campaigns by listening, understanding, and acting on customer behavior
  • B. To create a single source of truth for all anonymous data
  • C. To connect all systems with a golden record
  • D. To provide a unified view of a customer and their related data

Answer: D

Explanation:
Data Cloud is a platform that enables you to activate all your customer data across Salesforce applications and other systems. Data Cloud allows you to create a unified profile of each customer by ingesting, transforming, and linking data from various sources, such as CRM, marketing, commerce, service, and external data providers. Data Cloud also provides insights and analytics on customer behavior, preferences, and needs, as well as tools to segment, target, and personalize customer interactions. Data Cloud's primary value to customers is to provide a unified view of a customer and their related data, which can help you deliver better customer experiences, increase loyalty, and drive growth. References: Salesforce Data Cloud, When Data Creates Competitive Advantage


NEW QUESTION # 80
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